ADVERTISING PRE-PUBLISH ANALYSIS
Fatal Recall runs a simulated day-after recall test on a panel of AI consumer personas built on memory science principles. A prediction engine, not a measurement claim. Grounded in memory science, benchmarked against known campaigns.
They tell you which ad wins today.
We tell you which ad exists tomorrow.
Image, video, or copy. The panel takes a five-second glance, exactly like your customer would.
Overnight decay. Salience filters what stays; the rest disappears the way real memory does.
A 0–100 score, a diagnosis of what survived, and a list of what died in the night.
Every score comes with the panel's readable recall transcripts: what each persona remembered, in their own words. A verdict you can interrogate.
“There was a bright orange background and someone talking about insurance. Can't remember the brand. Something with a B? Message was about saving money, I think.”
VERDICT · Point survived, brand died
“Bola tam nejaká oranžová reklama, niečo o poistení. Značku neviem. Pamätám si, že sľubovali, že to vydrží. Meno mi nič nehovorí.”
VERDICT · Claim survived, brand died
This is not a replacement for a recall study. It is a fast prediction built on proven memory principles: encoding bottlenecks, salience decay, free recall vs. recognition. Results reflect probability, not certainty.
Sample autopsy
A real report layout from an 8-persona panel. Score, component breakdown, retention and leakage. No interpretation required.
Illustrative sample. Not a live test result.
61
Partial survival
Brand recall is the weak organ. Message outlived the logo.
8
Personas per panel, per market
4
Phases: exposure → autopsy
2–3 min
Average report time
100%
Transcripts included
Panels available for SK, CZ, EU, UK, US and Global. Personas think in the language and media diet of their market.
One free autopsy on signup. Paid tiers are opening in batches. Request access and we'll get you a seat.
1 test on signup
Pack of 3 tests
Pack of 10 tests
Agency
Engagement predictors
Short-term response
Fatal Recall
Day-after memory
Engagement predictors
Which ad wins now
Fatal Recall
Which ad still exists tomorrow
Engagement predictors
Black-box scores
Fatal Recall
Readable persona transcripts
| Dimension | Engagement predictors | Fatal Recall |
|---|---|---|
| What it measures | Short-term response | Day-after memory |
| Question answered | Which ad wins now | Which ad still exists tomorrow |
| Methodology | Black-box scores | Readable persona transcripts |